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Interesting Facts & Statistics
About Outdoor Advertising


* Outdoor advertising is the oldest and most basic type of advertising.

* Billboards reach 93% of all Americans. Billboards send people subliminal messages.  With this in mind, it is possible for someone to think they viewed a commercial on television when they really viewed a billboard advertisement!

* Outdoor advertising is virtually impossible to ignore. That’s saying a lot during a time when consumers are bombarded with so many commercial messages. By comparison, outdoor boards are unavoidable, unstoppable and often welcomed since they are seen during one of the few times when people actually have time to think

* Outdoor advertising eliminates the “Luck” that you need to be successful in other
media. Unlike any other media space, outdoor boards are always showing .People do not have to be turned to the right page or channel to see your ad . All they have to do is drive by.

* The average person must see a television commercial at least seven times before they actually remember viewing the commercial. Now think about the expenses.

* More people can view one particular billboard than the super-bowl!

* Billboards are can be viewed 24 hours a day, 7 days a week.

* Outdoor Advertising costs 80% less than television advertising, 60% less than newspaper ads, and 50% less than radio advertisements.

* According to a recent study, people are spending less time reading and watching television because they are spending more time traveling to and from work.  The average American drives 54 minutes every day for a total of 302 miles per week!